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The Bakers brand was launched with just three products Custard Powder, Corn Flour, and Baking Powder in its product range.

While all other companies were selling 20kg and 25kg packs Bakers aimed directly at the individual, household kitchens with bakery ingredients and desserts in smaller packs.The aim was to delight the customer with products that suit their palate and taste. To enjoy every meal, have fun every day.